Utter Branding was tasked with wrapping Birmingham Airports new covered walkway linking the car parks to the main terminal building. After a site meeting with the TUI brand team and Perfect Fit Media the site marketing sales department, it was collectively agreed that Contravision 70/30 would be the suitable output. This product created a strong roadside print colour opacity, clearly visible from the exterior, whilst allowing those inside the walkway to retain their view through the glass.